ESPN as the television associate of nba to provide sports news.
The National basketball Association is North Americas professional basketball league and it is one of the major professional sports leagues of North America. The NBA consists of 29 teams from North America and contains one team from Canada. It is also a member of the USAB, which is regarded as the National Governing Body for basketball by the International Basketball Federation. Founded in 1946, in New York City, NAB was in fact named the Basketball Association of America. The title changed post their merger together with the National Basketball League in 1949.
NBA began making major sports news in the 1980s as soon as the “Magic” Johnson era began. Bringing in additional sports fans to their already expanding database, NBA began expanding with the addition of more franchisees. By having the Dallas Mavericks the NBA had a total to 23 teams inside their portfolio with the Lakers being led by Magic Johnson.
The increasing interest in the league was further propelled when Michael Jordan joined the Chicago Bulls in 1984. The NBA fever continued to rise plus more and more cities began demanding teams of their very own. It was in 1995 that NBA expanded into Canada introducing the Vancouver Grizzlies and the Toronto Raptors with their profile. Later, the Vancouver Grizzlies were transferred to Memphis making the Toronto Grizzlies the sole team from Canada. The 90s had also been a landmark in NBA history as in 1996, NBA created the first womens league with the National Womens Basketball Association.
The NBA season begins in the first week of November and has an overall total of 82 games played by each team with playoffs starting in the month of April. ESPN is among the television partners for the NBA carrying news in connection with the games in addition to the players.
The “NBA on ESPN” journey began in 1983 when the NBA games were presented by ESPN through their televised cable network. ESPN continued the NBA sports news broadcasting till 1984. They’ve again started the NBA games from the 2003 season. ABC Sports aired the games from 2003 until 2006 as “NBA on ABC” till it had been taken by ESPN on ABC. ESPN on ABC is the sports brand under the ABC umbrella used to broadcast various sports activities.
NBA games can be viewed on ESPN of Wednesday, Friday and Sunday. NBA Exclusive edition program is telecast for the days when ESPN has not aired an activity or for the holidays.
ESPN also airs one Conference Final every year that is a part of the NBAs strategy to make them very popular on cable TV. The playoffs are telecast on Fridays, Saturdays and Sundays. Other than this ESPN also broadcasts the NBA Draft Lottery as well as the NBA Draft.
ESPNs main competitor to the NBA games is TNT. TNT airs the vast majority of major NBA games on the other week nights looking to fill up a chunk of ESPNs ratings. It is mostly during the playoffs and the Conference Finals that TBNT garners higher ratings. However, the standard season ratings are almost the same with both sports news providers.